
Scope
Brand Identity
Art Direction
Alba — The Sanctuary
Photography
Escape the everyday with Alba's luxury accommodation, nestled in the dunes above the springs. Perched on the ridge, and commanding sweeping views across the Mornington Peninsula, the villas are each nestled within a secluded screening of native bushland.
For the launch of Alba's new premium suite of villas, I independently led the art direction and created design for the photography, print and marketing materials, in preparation for their opening mid 2025.
The vision for the imagery was to bring to life the serenity, comfort and calm echoed in Alba's design and wellness ethos. Using intentional light and shadow to highlight the warmth and soft colour palette, and
the textures of the interior finishings.

Sitting on the hilltop with sweeping views across the Peninsula to the bay, sit five standalone villas,
all exquisitely appointed to provide a luxury retreat from the everyday.


















