Find Your Drive was a social initiative that represented a different approach to automotive marketing. Nearly 1.5 million Australian adults don’t have a driver's licence. This can be due to language barriers, disability, anxiety, financial hardship and other life circumstances which can lead to a debilitating fear of driving.

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The Find Your Drive program was created to support and inspire those who've faced barriers and challenges preventing them from getting their licence. Over three months, unlicensed adult learners worked with expert driving instructors, counsellors and a VR driving school, as they navigated their own personal challenges.

A film series documented the lives of four cast members, following their journeys right up until the moments of their final driving exam. And inspiring countless Australians to overcome their own personal barriers and find their drive.