Scope
Brand Identity
Print Design
Illustration
La Galerie L'Oréal Paris
A two day event hosted by L'Oréal Paris at 333 Collins St, La Galerie brought an immersive Parisian pop-up experience to Melbourne, packed with a variety of activations from shopping, makeovers and masterclasses as well as a huge range of giveaways.
I led design for the branding and look of the event. Inspired by the Galeries Lafayette in Paris, the art direction was to embody the elegance and grandeur of Parisian luxury with the accessibility of L'Oréal products. I hand illustrated bespoke illustrations and typography for the event logo with ink to lend the event an effortlessly chic, European aesthetic. These came to life through signage, invitations, uniforms and touchpoints of the event.
Hand drawn lettering forms the arch of the La Galerie L'Oréal Paris logo.
Banners featuring brand ambassadors Mary Fowler, Eva Longoria, Kendall Jenner and Andie MacDowell were also created to support the event,
tying into the Paris Le Défilé runway show featuring on screens inside and the iconic You're Worth It tagline.
Complementing the hand lettering in the logo, bespoke illustrations were developed to be featured in invitation and landing page material.
Hand drawn illustration and lettering process in exploration of the event look & feel.
