For the launch of the new Hooleys snack range from Calbee, we partnered with Chop Studio to design and animate the new mascot for Calbee brand Hooleys to use in a series of ads and social media placements.

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They might share the shape of some nostalgic classic circular snacks we grew up with, but these come in a bunch of delicious adult flavours, like sweet chilli and original onion. So, for those who are now less 24hr party people and more 2-4 hr party people, we give you the perfect snack that’ll take you back - Hooleys. They’re fun all grown up. Enjoy!