For the launch of the new Hooleys snack range from Calbee, we partnered with Chop Studio to design and animate the new mascot for Calbee brand Hooleys. Our characters came to life in a series of short form video content, social media placements, OOH billboards and bus wraps.

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Tapping into the playfulness of the campaign with Fun All Grown Up, we explored illustrations that tap into a sense of nostalgia. They might share the shape of some classic circular snacks we grew up with, but these come in a bunch of delicious adult flavours, like sweet chilli and original onion