Scope:
Brand Identity
Print Design
Packaging Design
Alba — The Sanctuary
Print Design
Escape the everyday with Alba's luxury accommodation, nestled in the dunes above the springs. Perched on the ridge, and commanding sweeping views across the Mornington Peninsula, the villas are each nestled within a secluded screening of native bushland.
For the launch of Alba's new premium suite of villas, I independently led the art direction and created design for the photography, print and marketing materials, in preparation for their opening mid 2025. Inspired by the architecture and interior of the accommodation, the vision behind the suite was to bring to life the serenity, comfort and calm echoed in Alba's design and wellness ethos. A warm and soft colour palette was developed to complement the idea of a sanctuary, accompanied by use of light and shadow to bring it to life.
Since launching in 2025, The Sanctuary has been awarded the Michelin Key in the Michelin Guide's hotel selections, and been voted Best Travel Experience in the Gourmet Traveller Hotel and Travel Awards.
For the launch, a welcome pack was created to house a curated set of printed items given to guests upon arrival. This includes a greeting card, postcard, access key card and a map of the springs and property. The encompassing folder draws inspiration from the matte brown coated steel exterior of the accommodation. A custom die line was created, with a cutout window on the front of the pack giving a sense of invitation and warmth.
Welcome Folder, Sirio Caffe 750gsm | Greeting Card, Colourplan Mist 270gsm | Map, Knight Vellum 120gsm | Key Card
In addition to the welcome pack, The Sanctuary Compendium was created for guests as a reference during their stay.
Following the design language of the welcome pack, the cover is brown faux leather with a copper foil. The compendium sits within a bespoke landscape clam shell cover, with internal matching matte brown powder coated rings, custom divider tabs and inserts.
Compendium Clam Shell cover in Brown Paragino Espresso fabric | Custom dividers in Stephen Terracotta 350gsm
A set of place cards was designed to guide guests through the stay, including mini bar & drinks menus, fireplace, bath salt and tea cards.
A custom texture was created and digitally printed onto the paper stock to create a dappled light effect, echoing the interior design of the rooms.
Place Cards, Colourplan Mist 270gsm
