Scope
Brand Identity
Print Design
Packaging Design
Digital Marketing
Alba Thermal
Springs & Spa
Alba Thermal Springs & Spa is a world class luxury wellness sanctuary located in the heart of Victoria’s Mornington Peninsula. Positioned in beautiful landscaped gardens, Alba offers contemporary bathing including a rain pool, botanical pools, forest pools, a sunset pool, and private pools on the rooftop and The Terrace. Luxurious full day self-care packages, half-day rituals and treatments are available in the spa.
For their launch I helped in the development of the look of their product range and marketing material. I designed print collateral including gift cards, flyers & product packaging, and digital collateral including email templates & social content, building out their new brand identity into a suite of items.
I concepted and designed Alba's suite of gift cards, as well as setting up the final print-ready artwork.
The range includes The Drift, The Coast as well as limited edition gift cards & sets such as Christmas and The Springs Club.
The Coast gift card, for full-day experiences.
The Springs Club card is part of an annual membership available at Alba.
The design of the card follows a calming gradient, inspired by the tones of water and light.
I assisted in the ideation and created the finished design for the packaging of the Alba retail product range.
This included bath salts, tea, candles, essential oils, and personal care products.
I created and built out the look for the Alba email templates, as well as flyers and OOH billboards.
For their Christmas campaigns from 2022 - 2024 I designed and rolled out their suites of Christmas promotional packaging, including a gift card and gift set, and digital marketing assets.
Alba's Christmas promo set 2023 – current.
Alba's 2022 Christmas set.
