Scope
Brand Identity
Print Design
Packaging Design
Digital Marketing
Alba Thermal
Springs & Spa
Alba Thermal Springs & Spa is a world class luxury wellness sanctuary located in the heart of Victoria’s Mornington Peninsula. Positioned in beautiful landscaped gardens, Alba offers contemporary bathing including a rain pool, botanical pools, forest pools, a sunset pool, and private pools on the rooftop and The Terrace. Luxurious full day self-care packages, half-day rituals and treatments are available in the spa.
For their launch I helped in the creation of the look of their product range and marketing material. I designed print collateral including gift cards, flyers & product packaging, and digital collateral including email templates & social content, building out their new brand identity into a suite of items.
I concepted and designed Alba's suite of gift cards, and set up the final print-ready artwork for letterpress printing, in collaboration with Hungry Workshop.
The range includes The Drift, The Coast as well as limited edition gift cards & sets such as Christmas and The Springs Club.
With the Drift gift card range the recipient can choose their own experience, from restorative bathing
to self-care spa treatments, a memorable dining experience, or a signature range of spa products.
The Coast gift card offers a choice of The Pier, The Pillars or The Pines self-care packages.
The perfect full-day experience with which to unwind and indulge.
The Springs Club card is Alba's annual membership, allowing guests to enjoy the benefits of hot springs bathing all year round..
The design of the card follows a calming gradient, inspired by the tones of water and light.
The Alba Christmas gift box set was built around the sentiment 'relax & be merry'.
A silver and navy colour scheme was chosen to lend a sophisticated palette to festive celebration,
bringing out the beauty of letterpress foil with reflective silver finishes, and patterns evoking snow.
Ideation and creation of the finished design for the packaging of the Alba retail product range, along with
the Christmas 2022 packaging. Includes bath salts, tea, candles, essential oils, and shower products.
Extensions of Alba's visual identity into email templates and print assets such as flyers and OOH billboards.
